It is also worth pointing out that the movie industry stole that anti-piracy ad. It was submitted to a festival competition and then the industry slapped it at the start of every DVD made for several years without ever even asking the creator and owner for permission or offering compensation. They did not go to jail when it went to court, oddly enough…

Not immediately, but eventually… When the the thing stops working correctly (because/or it is infected with entirely new and exciting viruses), they will take it to someone to fix and get told they have to upgrade and it will be pitched entirely as “your computer is a worthless paperweight, please buy a new one”. A campaign like this is there to plant the seed so that when those people get told, they might remember that they have options.

I mean, it is very “broad strokes” but correct. Ultimately though I don’t think their goal is to get people to just do it themselves. It seems like their bigger goal is connecting people in the community to people that want to make the switch to help smooth out the transition.