If you assume 25% of player will buy at 80, 50% will buy at $50, and 25% will buy at $20. Per 100 buyers they stand to make $5,000. However if they start at $50 with 75% of buys buying at that price, they will make $4,250. This is about maximizing profit by selling to fans with deep pockets first then discounting latter to captured the rest of the player base.
That tactic would work if it was a multiplayer game or a major franchise but with a single player cookie cutter game there’s no urgency for me to get started and no FOMO. It just isn’t that interesting of an IP
right, so that would put you into the 50% or the lower 25%, but there are people that will buy higher price, and as long as there is 1% willing to buy before the first sale it is worth it for them.
People still will, because lots of people spoil, some like watching streaming etc. When new stuff comes out and I’m not ready to start it, it often also involves stop visiting certain communities, discords, etc.
But what they don’t take into account is that 75% all at once creates an excitement buzz around the game that ends up causing even more sales then would ever happen otherwise. Look at games like Pokémon go or PalWorld that generated so much buzz. I tried both of them because of the hype and I normally wouldn’t have bothered otherwise.
With a game like there has probably been existence market research to account for how much buzz the game will get. They may even be counting on the buzz to sell more copies at full price.
If you assume 25% of player will buy at 80, 50% will buy at $50, and 25% will buy at $20. Per 100 buyers they stand to make $5,000. However if they start at $50 with 75% of buys buying at that price, they will make $4,250. This is about maximizing profit by selling to fans with deep pockets first then discounting latter to captured the rest of the player base.
That tactic would work if it was a multiplayer game or a major franchise but with a single player cookie cutter game there’s no urgency for me to get started and no FOMO. It just isn’t that interesting of an IP
right, so that would put you into the 50% or the lower 25%, but there are people that will buy higher price, and as long as there is 1% willing to buy before the first sale it is worth it for them.
Space rats make it a buy for me, but I’ll still wait until it’s 75% off.
Also very true. I’ll just wait.
People still will, because lots of people spoil, some like watching streaming etc. When new stuff comes out and I’m not ready to start it, it often also involves stop visiting certain communities, discords, etc.
But what they don’t take into account is that 75% all at once creates an excitement buzz around the game that ends up causing even more sales then would ever happen otherwise. Look at games like Pokémon go or PalWorld that generated so much buzz. I tried both of them because of the hype and I normally wouldn’t have bothered otherwise.
With a game like there has probably been existence market research to account for how much buzz the game will get. They may even be counting on the buzz to sell more copies at full price.
So if we assume the world is a magical place where poor people don’t exist, it makes perfect sense.
That is exactly how people making these decisions think. Its all numbers to them, there are no people involved in their thinking.