Looking in that thread it seems to be largely small scale/fine tuning where the data is cherrypicked… they’re not considering the corporations which create the models they’re finetuning in the first place

Do people need to care?

Do what you need to to secure your privacy, and let people know how much of a travesty it is that their privacy and rights are being stripped away, but at the end of the day they’re their own people and so if they choose not to care that’s their decision, and it’s not up to you to choose how they’re allowed to think or live their lives, even if it appears obviously wrong and short-sighted to you or I